The success of your channel will depend on how niche your content is. I might sound extreme. Many of you have a goal centered around achieving a large audience. Very large in some cases. So when I say niche, some will buck. It seems counterintuitive ...
I want to show you some alternative ways you can make money with your channel. 1 MERCHANDISING. All the top earners on make money from merchandise. I have seen this make up a huge percentage of their earnings. Combine merchandise with spon ...
The market is changing how people consume video content. To take advantage of this change, you must first understand two of the most common video consumption methods: video on demand (VOD) and over-the-top (OTT). The primary reason for this u ...
The Roku platform is a huge opportunity for video publishers and media companies in 2020. Nearly ⅓ of all US smart TV watchers are on Roku, and that number is still rising. But the question for many businesses remains: What is the best way ...
Anticipating the impact of the Covid-19 pandemic to be receding, Strategy Analytics is predicting record holiday sales of connected TV devices in the fourth quarter of 2020.In its Global Connected TV Device Vendor Market Share study, the a ...
MISTAKE #1 - Limiting TV to Reach and AwarenessOne major misconception is that TV advertising is not attributable to business outcomes, and that it is only good for reach and awareness. However, years of industry research has proved TV advertising h ...
More evidence has emerged of the surge in streaming over the last few months due to lockdown orders with the Brightcove Q2 2020 Global Video Index showing video views increasing 40% annually as consumption of news and entertainment content nearly do ...
A new study from Hub Entertainment Research has found that streaming video over online platforms is “comfortably” surpassing traditional pay-TV with Netflix maintaining its steady climb as consumers’ TV “default” while live TV has continued its stee ...
