August 14th, 2020 by Valerie McClary How it works… You are a professional broadcaster or a small business with great video content and would like to reach your audience in the family room via Roku, Amazon Fire TV, Apple TV, and Live Streaming, ...
Promoting your channel: A How-To Guide
With an abundance of constantly popping channels, it is easy to get lost. So, another way of raising brand awareness and getting your channel out is promotion. While it usually comes at a certain monetary cost, it provides faster and guaranteed resu ...
Latin America TV gets smart
Research from Dataxis has found that as the Covid-19 crisis has generated a considerable increase in video consumption across Latin America, the region’s TV viewers have got connected with 41.4% of TVs being smart in nature. Smart TVs have be ...
Massive Growth for Apple TV
August 6th, 2020 by Valerie McClary Although Amazon Fire TV leads the current subscriber growth, Apple TV leads in the category of the number of streaming hours. Apple TV has seen 709% growth viewing hours in 2018, which is around 5 billion hou ...
The Breakdown OTT TV Vs CTV
While advertisers still spend the bulk of their advertising dollars ($69.2 billion) on linear TV but in 2019, advertisers slunk 20% or $2.6 billion dollars in OTT (over-the-top) streaming video. Find out the truth behind OTT TV here! ...
Reach YouTube users on connected TVs
On average, users watch over 180 million hours of YouTube on TV screens every day. We know that marketers want in on this shift in viewing behavior. Smart TV makes it easy for you to find engaged, valuable audiences while they are watching YouTube ...
Connected TV is the Future of Video Advertising
What is Connected TV? Connected TV is the latest video advertising buzzword floating around the industry. Yet many people still aren’t sure what it is or the power it has to transform video advertising. Connected TV (CTV) is simply a tele ...
SVOD market set to double from 2019 to 2025
DetailsJoseph O'Halloran| 06 July 2020Days after showing just how much the mobile platform is contributing to the rapidly growing market, Digital TV Research has released data showing that smartphones will provide two-fifths of 1.161 billion subscri ...