With an abundance of constantly popping channels, it is easy to get lost. So, another way of raising brand awareness and getting your channel out is promotion. While it usually comes at a certain monetary cost, it provides faster and guaranteed resu ...
Research from Dataxis has found that as the Covid-19 crisis has generated a considerable increase in video consumption across Latin America, the region’s TV viewers have got connected with 41.4% of TVs being smart in nature. Smart TVs have be ...
August 6th, 2020 by Valerie McClary Although Amazon Fire TV leads the current subscriber growth, Apple TV leads in the category of the number of streaming hours. Apple TV has seen 709% growth viewing hours in 2018, which is around 5 billion hou ...
While advertisers still spend the bulk of their advertising dollars ($69.2 billion) on linear TV but in 2019, advertisers slunk 20% or $2.6 billion dollars in OTT (over-the-top) streaming video. Find out the truth behind OTT TV here! ...
On average, users watch over 180 million hours of YouTube on TV screens every day. We know that marketers want in on this shift in viewing behavior. Smart TV makes it easy for you to find engaged, valuable audiences while they are watching YouTube ...
What is Connected TV? Connected TV is the latest video advertising buzzword floating around the industry. Yet many people still aren’t sure what it is or the power it has to transform video advertising. Connected TV (CTV) is simply a tele ...
DetailsJoseph O'Halloran| 06 July 2020Days after showing just how much the mobile platform is contributing to the rapidly growing market, Digital TV Research has released data showing that smartphones will provide two-fifths of 1.161 billion subscri ...
Dash Media TV has developed over 200 channels. I’ve seen channels come and go, not just some I’ve developed, but many (dozens, if not hundreds) I haven’t. Some Roku channels stand the test of time, others are here and gone. It all comes down to ...
