Overall time spent online in the US has dramatically increased over March 2020 with consumers spending a lot more time than before on mobile, connected TVs and laptops says a study from video advertising platform Unruly.Unruly, which is part of Trem ...
In the latest example of how media consumption shifts are rapidly occurring amid the Covid-19 pandemic, media analyst Comscore has found that OTT streaming has significantly increased across connected TVs and streaming boxes/sticks in recent weeks ...
Nothing is safe from the coronavirus. As the outbreak continues to impact daily life for many Americans, businesses are bracing for a difficult number of weeks (if not months). While many of the affected businesses seem obvious (restaurants, bars, ...
Coronavirus prompts realtors to use technology to market their listings. Touring Houses via FaceTime or sending photos through email is nothing new; however, now other video streaming services and Smart TV is allowing real estate agents to contin ...
The broadcast industry like all others is bracing for a new normal in the wake of the Coronavirus outbreak, and in attempting to plot a potential roadmap for the sector, industry analyst Omdia is predicting that while significant disruption is virtu ...
If you want exposure to the streaming movement, Roku is a pure-play. Despite the competition, Roku's market share is still terrific. There is a potential Coronavirus ad-dollar shift that could benefit aVOD services. Smart TV growth likely increases ...
Live streaming isn’t just shooting a video and posting it for view at a later date. It’s live. It’s happening right then. The viewers are seeing what the people at the event are seeing, at the same time. For example; those who are unable to b ...
More than 80% of Americans have a smartphone, and digital engagement is now 2x higher among mobile phone users than desktop users. Because of this, mobile apps are at the forefront of mobile engagement more than ever. They are the key to an effective digital strategy and ultimately help engage and grow your community.
