The Breakdown OTT TV Vs CTV

While advertisers still spend the bulk of their advertising dollars ($69.2 billion) on linear TV but in 2019, advertisers slunk 20% or $2.6 billion dollars in OTT (over-the-top) streaming video. Find out the truth behind OTT TV here! ...


Sports on Smart TV is Preferred

Research from Verizon Media has revealed huge opportunity for live sports streaming if fans can get access to the right leagues and teams, namely a league or team that interests them, but cost is currently leading to cancellations when content packages aren’t compelling enough.