7 MISTAKES to Avoid When Ramping Up Smart TV Advertising

MISTAKE #1 – Limiting TV to Reach and Awareness

One major misconception is that TV advertising is not attributable to business outcomes, and that it is only good for reach and awareness. However, years of industry research has proved TV advertising has a direct impact on consumer behavior and purchase decisions. Next-gen measurement and attribution systems are available to help advertisers go
beyond reach and ratings and start tying TV directly to business outcomes. This helps a brand’s internal teams, agency and the TV networks align on KPIs and be held more
accountable for ROI.

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