Dash Media TV, is a TV channel production, marketing, and distribution service for video content creators and businesses of all sizes.
Cordless households could soon surpass the number of pay-TV households in the US, according to eMarketer, with pay-TV households forecast to fall 4% to 86.5 households by the end of this year and projected to drop below 80 million by 2021.
Our focus is OTT Channels (Over the Top) A device (Roku Express, Amazon Fire Stick) that connects to the internet to facilitate video viewing on TV, desktop, mobile and tablet via dedicated OTT apps/sites
Connected TV = A smart TV with internet capabilities or a regular TV that is connected to an OTT device with internet capabilities (i.e. streaming player)
Digital TV= Online TV content via desktop, mobile & tablet devices
VOD= “Video On Demand” is the opposite of live/scheduled TV, allowing viewers to select and view content at the time of their choosing.
New content formats
By 2021, it’s estimated that 82 percent of all internet traffic will be for video.
Internet video to TV will increase threefold between 2017 to 2022.
Internet video to TV will be 27 percent of fixed consumer internet video traffic by 2022.
Consumer Video-on-Demand (VoD) traffic will nearly double by 2022. The amount of VoD traffic by 2022 will be equivalent to 10 billion DVDs per month.
SOURCE: Cisco Visual Networking Index: Forecast and Trends, 2017–2022 White Paper
If you’re interested in content marketing, you’re going to have to consider more formats than just text-based content. Video is important. Don’t ignore it. Embrace it!
Starting a TV channel gives you a powerful medium to produce and distribute video content, which is only going to become more important from here.
Dash Media TV clients gain visibility, authority, and trust. They find new ways to reach a bigger audience beyond YouTube and Facebook, and new ways to monetize their content that weren’t possible before.
We do this by providing them with a TV Channel on Roku, Amazon Fire TV, and AppleTV, as well as offering live streaming to their channels.
We empower our clients by teaching them how to market their new channel, and how to attract sponsors and advertisers.
If you are person, brand or business already creating videos, add a TV Channel to your suite of marketing activities!
Interested in learning more? Let’s talk!