Research from Dataxis has found that as the Covid-19 crisis has generated a considerable increase in video consumption across Latin America, the region’s TV viewers have got connected with 41.4% of TVs being smart in nature.
Smart TVs have been on the rise in Latin America for some time and the analyst predicts that by the end of 2020, there will be 111 million devices installed. The analyst said that there were several explanations for the rise. First of all it said that since 2016 the integration of the Internet has become a basic feature present in most of the televisions sold and that in some countries, mainly Brazil and Mexico, the renewal time of televisions was accelerated following the analogue blackout on free to view television, that required the replacement of the receiver.
Another strong stimulus for the deployment of smart TVs has been the progress of OTT services. By the end of the year, the subscription video-on-demand (SVOD) OTT offering is expected to be available in 109.4 million homes. This increase has led the rate of smart TVs that are effectively connected to reach 76%.
Dataxis also estimated that as of 2019 there were 7.2 million media players in Latin America. The segment was led by Google’s Chromecast, which held a 65% market share. The alternatives on Android TV, dongles and boxes, already weighted 26%. Android TV is the fastest growing alternative, supported by its complementarity with pay-tv piracy.