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The Christian Broadcasting Network reaches new audiences through OTT

Since its founding in 1960, the Christian Broadcasting Network (CBN) has been committed to delivering its message of hope to 159 nations and territories around the world. More recently, the CBN digital team made the shift from traditional broadcasts to the digital TV space—realizing that they had to adapt to shifting viewer preferences and audience demographics to stay one step ahead. 

CBN reaches new audiences

When the CBN team decided to enter the OTT space, they quickly realized that they needed to do more than simply build a new web experience. After all, today’s viewers have growing appetites to watch content on an ever-growing list of devices—and it’s more important than ever for content owners to find a way to reach their audiences everywhere. 

The CBN team was able to launch a new OTT service through a simple, intuitive workflow built across their existing systems—and publish their content to smart TVs (Android, Samsung Tizen, and Amazon Fire) and connected TVs (Roku and Apple).

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AUTHOR: Lexie Knauer

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